1. Target Audience: Who is your intended audience and what do they need? What are their demographics and interests?
2. Market Size: How big is the app market and what is the potential for growth?
3. Competition: What other apps are available in the marketplace and what makes yours unique?
4. Pricing: What is the pricing model for the app and what features should be included in the app to make it competitively priced?
5. Platforms: What platforms should the app be available on?
6. Distribution Channels: How will you distribute the app and what strategies will you use?
7. Promotion: What strategies will you use to promote the app and attract users?
8. User Experience: How will the user experience be improved by using the app?
9. Monetization: How will the app generate revenue?
10. Analytics: What metrics will you use to measure the success of the app?