"The Telecom Regulatory Authority of India (Trai) has suspended implementation of rules that were introduced to curb unsolicited commercial text messages, granting companies seven more days to adopt the new framework to prevent financial fraud and spam text messages.
In a statement on Tuesday, Trai said it has observed that some companies have not adopted the new rules because of which SMSes were getting dropped, even as telcos implemented the scrubbing norms at their end. As a result, customers were subjected to failed transactions."

Leave a Reply

Your email address will not be published. Required fields are marked *