Indian ESPs have recognized that retaining existing clients is a more sustainable growth model compared to global ESPs that focus on rapid market expansion. By consistently providing high-quality, personalized services, Indian ESPs maintain strong relationships with their clients. This approach allows Indian ESPs to secure long-term partnerships that generate a steady flow of revenue and high account contributions. In contrast, global ESPs, while successful in acquiring new clients, may face challenges in maintaining consistent contributions from existing clients. Thus, Indian ESPs’ focus on retention provides them with a solid foundation for growth.