SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. By optimizing your site’s content, structure, and technical aspects, you can enhance your chances of ranking higher in search results, driving organic traffic to your site. SEO involves keyword research, on-page optimization, building backlinks, and improving user experience. The goal is to make your website more accessible to both search engines and human visitors. Investing in effective SEO strategies will not only increase your online presence but also generate more leads and potential sales in the long term.