Author: James Cube

In today’s fiercely competitive business environment, where B2B selling is the order of the day, broad marketing messages are equivalent to crying over the rooftops. Today’s B2C consumer is a... Read More

1.1 Determining Target Groups The first and most important step in content optimization is identifying your target audience. How can one optimize content? By examining firmographic and demographic data, B2B marketers... Read More

1.2 Behavioral Insights This is because the behavioral data helps show the interaction your audience has with the content you post. The visibility to the audience of the content of a... Read More

Technology is still advancing, therefore in the future the technique of using data analytics in the generation of leads will be even more beneficial. Artificial intelligence, machine learning – these... Read More

How Content Should Map to the buyers’ journey

Leads are not the same and not all of them are divided into hot, warm, and cold leads based on their level of interest. Some are relatively new to... Read More

Future developments in conversational AI have the potential to completely change the user experience. Multimodal interfaces that combine text, audio, and visuals will improve interaction. AI with Emotional Intelligence is... Read More

Conversational Intelligent AI's Future in ABM

Future advancements in conversational AI promise to revolutionize user experience. Interaction will be enhanced via multimodal interfaces that blend text, speech, and images. Emotional intelligence capabilities enable AI to identify... Read More