Consumer Data? Customer Experience? Think Digital…

As of 2019, consumer data gathered from popular platforms such as Facebook, Twitter and Instagram are most enriching to drive brand research and development.

And according to social traffic data-

•Facebook has 1.62 Million daily active users_ Facebook 2019

•More than 500 Million people use Instagram daily _Facebook 2019

•Twitter has 134 Million daily active users_ Twitter 2019

So here’s a viable situation-

At least 1 out of 3 comments on brand posts are customer complaints, and out of all, 1/3rd of them are never resolved.

Social Media has become a part of not every day but an individual’s hourly life. And being an increasingly faster and efficient resource, brand approachability fails when such queries and complaints are unattended to.

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